Have you ever noticed something as small as the brand of soap in a restaurant bathroom? For most people, these details may seem trivial, but for a neurodivergent mind, such moments can leave a lasting impression. In an increasingly complex world, these seemingly minor choices reflect larger values of inclusivity and authenticity.

In my latest Classroom 5.0 episode with branding expert Martin Sully, we explore how ADHD professionals, particularly in marketing, bring unique strengths to shaping brand identity. Martin shares his experiences navigating the chaos of running a business while being a new father, mirroring the challenges many of us face in juggling work and life. His insights into working across time zones and handling unpredictability struck a chord, especially when considering how we manage our own priorities.

A key theme of the conversation was how neurodivergent professionals, especially those with ADHD, excel in fast-paced, detail-oriented environments. Martin emphasised that by embracing cognitive diversity, businesses can enhance creativity and adaptability. And of course, it wouldn't be a conversation on neuroinclusion and marketing without reference to the incredible example leaders like Cherie Clonan of The Digital Picnic! We discuss the different ways neuroinclusive efforts can transform our experience and impact at work. 

For anyone feeling the pressure to “do it all” when it comes to small business and marketing, this episode also serves as a reminder that flexibility, empathy, and intentionality in our work are essential for creating meaningful impact.

Listen to the full episode here 

More reading and resources recommended by Martin

1. Check out the recommended reads and resources mentioned in this episode:
2. Read more around the experience of colour blindness and its impact on design here
3. Check out the Accessibility Poster for Design by the UK Home Office here
4. See Australian standards for inclusive and accessible design and the WCAG 2.0 here

Connect with Martin Sully on LinkedIn here, or via his website - Snapper Studios here 

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