Who Gives a Crap is not your average toilet paper company.

They're making waves in the industry by prioritizing purpose-driven leadership and culture over pure profit focus, and it's working. 

When it comes to attracting and engaging top talent and sustaining consumer loyalty, Who Gives A Crap is ‘flush’ with success 🤩 In this episode of Classroom 5.0, I sat down with Wellbeing & Workplace Director, Catalina Lopera, to hear what's happening behind the scenes of a social enterprise that's demonstrating how leadership that prioritizes wellbeing, development, purpose, and inclusive culture, wins.

👇🏽 Click below to listen 👇🏽

"One of the things that really impacts wellbeing, I think in general for anyone working in a company, is the attention that a company is able to give to your career, to what your interests are, to what you want to do, to where you want to take your impact, within the company and within the world." 

~ Catalina Lopera, Wellbeing & Workplace Director of Who Gives a Crap

 NOW ON YOUTUBE!

👇🏽 Click below to watch 👇🏽

In this episode, we explore: 

👉🏼 The environmental impact Who Gives A Crap is committed to driving
👉🏼 The commitment to transparency and social responsibility of Who Gives A Crap, and practical insights on how you can measure and share your company's impact
👉🏼 How consumers are using their purchasing power to support sustainable and socially responsible companies, to make a positive impact on the world. 
👉🏼 The importance of self-care and wellbeing at work, particularly for Gen Z, and how companies can create a culture that prioritizes these aspects of employee wellness. 
👉🏼 How companies can foster a sense of purpose and meaning for employees, particularly through sustainability initiatives, and why that matters
👉🏼 The responsibility we all take in understanding our individual identity and how our unique perspectives and experiences can contribute to a more sustainable and equitable world.

Ready to explore your own goals around wellbeing and purpose? I'd love to support you!! Head on over to my psychology and coaching home page here, and submit an enquiry form to get the ball rolling on your own change journey. 

Turn your insights into action!

Download your free Idea to Impact Cheatsheet!! 👉🏼👉🏼👉🏼

Sign up for the  Classroom 5.0 newsletter and get your hands on a FREE Idea to Impact Cheatsheet, designed to help you set impact goals and create change for good 🙌🏽

Keen to take a deeper dive? 

Take a look at the incredible impact driven by who Gives a Crap on their website here

Connect with Catalina over on LinkedIn, here 

🚀 Hey parents and teachers!

Do you know about The Posify Academy?

This podcast, Classroom 5.0, was born off the back of our work at The Posify Group, a socially conscious education company I co-founded with my sister, Jenna O'Connell. Our vision is to see every child have access to education that helps them to discover and develop their own big ideas for the future.

Right now, you can access our flagship program, The Posify Academy, for free. It helps teens aged 11 - 14 discover their passions and interests, build their creativity and confidence, and learn positive psychology habits that improve their wellbeing! 

Click below to learn more 👇